Cole Zucker started his entrepreneurial journey buying a one-way plane ticket to Shanghai China just after he was fired from a job that he hated in New York. Everything he owned was shoved into 2 duffel bags, he had $3,000 to his name and he knew no one in the city and didn’t speak the language.
After landing a job at a lightbulb manufacturing company, he recognized a market that was primed for disruption. That market was the LED lightbulb market.
This conversation takes us through the early development days and of Cole being homeless in San Francisco chasing down lighting trucks for leads with nothing but a box of lightbulbs and a big idea.
7 years after hitting the streets of San Francisco, Cole is the C0-CEO of Green Creative that he founded with his partner Guillaume Vidal, a $60 million LED lightbulb manufacturing company with 80 employees across the U.S. and China.
In this episode we discuss…
Being the worst in his training class at the first job he ever had.
Getting fired from his first job within a first year for poor performance.
Buying a one-way ticket to Shanghai China.
Landing in China with 2 duffel bags, $3,000 and not knowing anyone or the language.
How he landed a job at a lightbulb manufacturing company.
Recognizing the pending disruption in the lightbulb industry with LED lightbulbs that started his entrepreneurial journey.
How him and his partner developed their first Minimum Viable Product…that looked terrible but worked.
Living out of his car and on people’s couches to save money while cold-calling business selling his new product.
Green Creative website: gc-lighting.com
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