The time it takes to publish one podcast episode takes me and my team takes how long? In a recent discussion with other podcasters, it was determined that 30% of the time spent on each episode should be dedicated to marketing.
The following 10 steps are what we go through to successfully publish one podcast episode.
Details on the Go Hunt Life format.
One host interviews one guest over the phone.
30-45 minute episodes.
1 episode/week published on Tuesdays.
1. Guest research – 1 hour
Reach out to previous guests for referrals, research websites and blogs, ask for referrals through social channels. I keep a running list in Evernote of potential guests. Since we have a weekly show, I don’t want to reach out to someone and interview them if I have 2-3 other episodes already in queue to publish. Ideally the length of time from the podcast interview is no longer than 3 weeks for the recording date.
2. Setting interview – 15 minutes
Ask to connect on LinkedIn with a brief introduction about yourself. If connection is accepted within 48 hours, send a direct message through LinkedIn explaining why you are reaching out, why you are interested in their story and inviting them to be on the show.
If they do not accept your LinkedIn invite, find their email address by using Email Hunter or Jigsaw and send them an email.
3. Question preparation – 1 hour
I prepare the questions for each interview the day before and send the questions to my guest with instructions for the interview. Be in a quiet room, use earbuds to limit background noise, confirm the time and if I will be calling their cell phone or an audio call to their Skype account.
4. Interview prep – 15 minutes
Get to.a quiet room and check all connections. I call people through Skype and use the MP3 Skype Recorder software to record each episode in stereo mode. The mic I use is a Samson brand mic with Samson headphone and a foam, pop filter plugged into a USB port on a PC.
I have the questions printed out and have the guest’s LinkedIn profile, relevant social channels and any articles that I might reference open in my browser.
5. Interview – 1 hour
I call the guest, test audio for a few minutes and answer any last second questions. If they have an uncommon name, this is when you ask them to speak it to make sure you pronounce it correctly.
During the interview I try not to watch the clock. As long as the length of your podcasts are relatively consistent, you are good.
6. Introduction recording – 30 minutes
I record a 1 minute introduction for each episode after the interview concludes. I pull the most important details from the call and type up an introduction that I record. Record it 2-3 times and choose the best one.
7. Editing – 2 hours
Audacity for PC and Garageband for a Mac are the recommended audio editing software. If you are new to audio editing, YouTube is your best resource to learn the basics and advanced features.
8. Typing the blog post – 30 minutes
I combine the typed up questions and the typed introduction with other highlights of the conversation to include in the typed overview/blog post for each episode. Put links in the Show Notes to your guest’s channels and a link to any sponsors or pages that are referenced in the conversation.
9. Image selection, cropping and creation – 30 minutes
The guest’s Instagram page and their LinkedIn profile picture are the best places to start to find the best image that fits your show style and the look of your website.
10. Publishing – 30 minutes
Paste the blog post into your website including bullets, spacing, bolded text and hyperlinks. I copy/paste this content into Libysn and upload the episode file. Once the episode and content is in Libsyn, I copy the embed code into the blog post on the website. This will generate the player in the blog post.
Marketing – 1.5 hours
Once an episode is live, we market it out to the following social channels: Facebook (3 accounts), LinkedIn to the sponsor company account, LinkedIn Pulse, Medium, Pinterest, Instagram (GHL and personal accounts) and Twitter (3 accounts). We use Hootsuite to schedule 10 tweets for each episode over the next 2 weeks.
We send an email out to our email list and email the guest asking them to share with their audience.
CRUCIAL >> When sharing on Facebook, tag anyone that was mentioned in the episode. Also, reach out to any large Facebook groups or companies on their Facebook page that you think would be interested in your episode.
When we interviewed the founder of a brewery, we reached out to 10 different craft beer Facebook pages and @craftbeer.com re-shared our episode into their channel. A huge lift!
Aaaannnnnddd TIME >> 9 hours for one podcast episode!! <<
Based on our previous goal of spending 30% of our time on marketing, we should be spending over 3 hours just on the final step in publishing a podcast. We’ve recently brought on a company to do the editing step so that saves 2 hours in the process…to devote to marketing! We use FriedoNation to edit each episode and they’ve got a ton of audio and editing experience. Based in Dallas.
If you have any questions on our process or have suggestions on how we can improve, please reach us at gohuntlife.com.
Article written by Todd Nevins, Host of the Go Hunt Life podcast.