Craft Your Podcast Topic Around Your ‘Triple Threat’

Figuring out the podcast topic that you want to craft your show around can spiral you into months of procrastination. It’s actually simpler than you think if you ask yourself 3 questions to figure out your Triple Threat.

The first step is to make a list of the things that you like to do and are good at. Be creative and as weird as you want to be. What if you really like to cook, your friends say that you are great at it and you love dogs? That’s a good start. Or what if you are really funny, love classic cars and grew up in a tiny, rural town?

The more unique, the better, but use what makes your perspective unique to tap into your passion and provide you a podcast topic that you can sustain.

In his new book ‘Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers‘, Tim Ferris discusses his interview with Scott Adams, the creator of the hugely successful comic strip Dilbert. Scott details the ‘Logic of the Double or Triple Threat’.

If you want to do something extraordinary, you have two options:

The first is to become the best at one specific thing. Be the top 1% at something extremely specific. Every golfer that plays on the PGA tour is better than 99% of everyone else. They are elite golfers and they’ve dedicated their lives to being in the top 1%. They are the wealthy, elite players in the sport and the top 2% are slogging it around barely making enough money to keep their dream going.

The second option is to be 25% better than everyone else at two or more things. This option is much more achievable and it combines 2 or 3 things that you are, or can be, good at and passionate about.

Scott’s Triple Threat:

1. He worked in corporate America dealing with the mundane, inefficiencies of an office full of cubicles and uninspired people working for their next paycheck.
2. He could draw better than 25% of people. Scott admits that he’s not an artist by any stretch but he could draw funny looking characters that had life in their appearance on paper.
3. He was funnier than most of his friends. He couldn’t get on stage and do a stand-up act but he was simply funnier than 25% of his friends.

These 3 areas of expertise and experience were enough for him to start Dilbert and build it into a global brand.

Here are the questions to ask yourself to craft your podcast:

1. What are you more passionate about than 25% of the population?
2. What do you know more about and are better at than 25% of the population?
3. What is your differentiator from 25% of the population?

Figuring out your Triple Threat begins with asking yourself 3 questions and:

1. What do you want to learn more about?

Brainstorm and embrace the quirky aspects of yourself to develop your unique perspective on a topic that will resonate with your audience.

Podcasting gives you an opportunity to explore your passion and share it with the world so choosing your topic should come from that same passion and curiosity.

If you are still stuck or even if you are not, read Tools of Titans. It will get your entrepreneurial mind pointed in the direction of podcast domination.

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