Scott Willis, Entrepreneur and Founder of Tequila 512, was working a normal job and raising his family all while trying to startup the impossible. Scott was working for a technology company in sales and every waking hour outside of work, he was tackling the infinite amount of red tape that it took to create a liquor company in Texas.
The balancing act was taking a toll on his life and reached a breaking point at the Austin airport. Scott was boarding a flight to Mexico to work on his company when his wife pressed him to quit his job and go all in…at that exact moment.
As they are calling his name over the speaker to get on the plane, he called his boss and officially quit his job. He stepped on that flight a full-time entrepreneur in an industry that is completely set up to not help the little guy. He was battling the giants in the liquor industry.
Starting a tequila company is so much harder than you can ever imagine. There are hurdles in every aspect of it. – Scott Willis
Since his ripcord moment at the airport, Scott has landed $1.1 million in venture capital, expanded the Tequila 512 team and completely re-branded the company.
In this episode we discuss…
- His life raising a family and balancing a full-time job and a full-time startup.
- How he learned the process of creating a great tequila.
- How the liquor industry is not set up to help the small guy. It’s set up to propel the big guy.
- His bottle company in Mexico literally exploding right before his first shipment to the US.
- The moment in the Austin airport when his wife said, quit your job.
- Selling their rental house to buy him 1 year to make it or break it.
- The mentors and local businesses that have helped him along the way.
- What has changed since landing his first big round of venture capital.
- The steps of re-branding a growing company brand.