Urban Farmer Alejandra Rodriguez Boughton was climbing the corporate ladder in investment banking when she had the stark realization right after a promotion that she didn’t want her boss’s job or any of her boss’s jobs so she decided to quit and get her MBA but that didn’t solve her passion to pursue the road less traveled so a few weeks after she graduated, she began cultivating her dream of building an Urban Farm in Austin Texas and it all started, in her kitchen.
“Spend time doing things that make time fly by in the best way.”
We discuss her transition for a safe career and planned career path to being an entrepreneur starting a business that is completely reliant upon the help and camaraderie of other urban farmers. It’s a tight community of passionate people helping each other to build sustainable businesses that positively impact their local communities and the environment.
In this episode we discuss…
- How she reached the stark realization of, “my heart was beckoning for the road less traveled.”
- At that point I had no idea what I was looking for but I knew it wasn’t what I thought I was looking for.
- My definition of success had changed. That was the first big a-ha moment. I wasn’t just looking to work hard and make money like I was in my 20s. I wanted a purpose.
- Starting a business and La Flaca, an urban agriculture startup. Her quest to be an Urban Farmer didn’t start in the field, it started in the kitchen.
- As an Urban Farmer, what surprises her the most about her daily tasks.
- How she competes and beats bigger grocery stores by providing high quality, hard to find herbs and products to local chefs and restaurants.
She leaves us with two unbeatable quotes that apply to any entrepreneur trying to pursue something that they love and turn it into a profitable business.
“It won’t be fast and it won’t be easy, but it will be absolutely worth it.”
Facebook, Twitter and Instagram: @laflacaatx
Curtis Stone – The Urban Farmer
Dorsey Barger – HausBar Urban Farm
Loyd and Michael – Agua Dulce
Thanks to Harsha Kalapala for the introduction.